Thursday, June 21, 2012

Global Products in a Common Package

By Kyle Ous - Chainalytics
Products across the globe generally have unique qualities that create the need to be packaged for protection and/or containment. This concept helps deliver products to the end user so an “out of the box experience” takes place once received by the customer. The satisfaction your customers engage in combined with the lasting experience your package provides will create the ultimate appetite for repeat business!

Although there are many viewpoints when it comes to packaging, the one thing most companies have in common are brown shipping boxes, made out of corrugated fiberboard. From the mid 19th century to present day, this corrugated box application has been providing protection to products and is continuously showing signs of industry growth. Corrugated provides strength and versatility in any mode of transportation, but understanding the amount of strength for your product becomes the underlying concern.   While corrugated has been the work horse of the packaging industry for about 150 years, is it the right material for your products?
Standard Corrugated Shipper

All too often, justing throwing your product in a brown box is the default easy way out.  A few challenges that Chainalytics Packaging Experts look for: (1) Has the appropriate material been selected to protect the product throughout distribution? (2) Are desired package aesthetics being explored? (3) Can the size and chosen material design impact the total supply chain cost?
What packaging engineers tend to find is that thinking about the products distribution cycle to the end user can help address the known challenges and prevent unnecesary engineering changes and costs down the road.
Chainalytics has the breadth of knowledge to lead  projects ranging from package redesign to supply chain cost reductions. Whether the goal is to become more competitive by reducing package cost, getting control over the amount of damage in the supply chain, or simply changing designs to generate revenue, Chainalytics Packaging Practice can provide leadership in these areas and help with your companies bottom line!

6 comments:

  1. This is the era of customization to make your customer more attentive towards your products or services because once the customer leave never ever come back due to high competition. So, making packaging customized is good way for the advertising of the company products or services.

    ReplyDelete
    Replies
    1. From a structural packaging standpoint, it is unbelievable what damaged products will do to your clientele if improper packaging is designed for the shipping and handling environment. Have your product lines ever seen a drop in demand that was potentially caused by poor packaging?

      Delete
  2. Packaging always attracts customers, if we have great packaging then customer will definitely attracts toward our products.

    ReplyDelete
    Replies
    1. I agree with the customization comments - Most customers are attracted to the impressive or attractive package and once they use the product at home and are satisfied, it seems as if they continue to buy repeatedly even at a higher price point.

      Delete
  3. Hello Frndz..
    Thanks for your blog. I just landed up in your blog and I really appreciate your blog. It is full of resourceful information.

    ReplyDelete
  4. Hello Friends.. Thanks for sharing the blog it provide the some knowledge about the protective packaging platform is supports Omani-channel retailing requirements.

    ReplyDelete

In order to maintain the integrity of the blog and its content, all comments are moderated. We work to review and approve comments as quickly as possible, but please do not resubmit your comment if it does not appear right away.