Wednesday, June 23, 2010

Quaker Loses the Box on the Rip n’ Go Chewy Granola Bars

by Brad Oberstadt- Chainalytics
The latest sustainable packaging innovation to catch our eye is the Rip n’ Go Chewy Granola Bars by Quaker. Quaker has eliminated the paperboard packaging and replaced it with an adhesive label. The adhesive label also has perforated lines that allows for an individual bar to be ripped from the package while the other bars remain together.
Quaker’s Rip n’ Go packaging is quite the suitable packaging improvement, Quaker states the new package uses 33% less material than the standard paperboard package. Re-engineering their standard package also made the package more convenient for consumers; the adhesive packaging keeps the bars together until the last bar is finished rather than allowing them to float around in the kitchen cupboard or pantry.


  1. This is a great start. They could remove more film by switching from flow wrap to diefold wrapping. It would also reduce the size of the casepack which would take more weight out of the shipping costs as well as reduce corrugate costs. As a bonus, the package would look a lot neater without tails sticking out. See

  2. How is a plastic glued label more sustainable than biodegradable cardboard, made from trees which will be replanted?


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