Wednesday, May 28, 2014

Chainalytics Selected for 2014 Supply & Demand Chain Executive Top 100

Supply Chain Improvements with Avaya Yields Savings, Sustainability Worthy of “100 Great Supply Chain Projects”

Atlanta, GA – May 28, 2014 - Chainalytics, a global leader in supply chain consulting, packaging consulting, analytics, and market intelligence, has been selected by Supply & Demand Chain Executive magazine for inclusion into the “100 Great Supply Chain Projects” for 2014.

Chainalytics is recognized in this year's “100 Great Supply Chain Projects” for its supply chain planning and packaging optimization leadership from an engagement with Avaya, a multinational billion-dollar leading global provider of next-generation business collaboration and communications solutions.  

The winning supply chain initiative originated with an initial goal to identify strategies and options for reducing dimensional weight penalties for signal parcel customer shipments. What began as a simple cost reduction project to reduce dimensional weight penalties, quickly evolved into a holistic packaging optimization project focused on sustainability and systemic cost reductions.

“Chainalyitcs’ tools were used to clarify the business case and illustrate - for example - moving from 80 to 150 units per pallet; seeing that causes light bulbs to go on. People get it. The team created enterprise leadership buy-in, momentum, and rapid advancement of the project,” said Lance Casler, senior manager of global transportation with Avaya.

"The Chainalytics team, lead by Eric Carlson and Rich Lindgren, was able to bring strategic leadership to help transform packaging vision at Avaya and gain key stakeholder buy in at multiple levels in the packaging design and distribution & transport packaging testing stages. "

Indicative of the capabilities of the supply chain and packaging experts at Chainalytics, this winning project involved packaging redesign, cube utilization, customized cost modeling, product portfolio subdivision, optimization for transoceanic freight lanes with an emphasis placed on packaging sustainability and quantifiable metrics.

“Avaya required expert resources for packaging engineering, system-wide process improvements and significant reductions in packaging materials and shipping costs. Chainalytics made the most of available resources providing expertise where needed, leveraging Avaya data, quickly identify packaging optimization opportunities and executing action steps,” continued Casler.

The Chainalytics team helped ensure that the total system had a strong fit to meet the needs of the business, working closely with the Avaya team, to design and build a custom savings and justifications “calculator”, integrating freight rates & new container loading densities with considerations to new packaging designs.

Tom Blanck, Practice Leader for the Packaging Optimization team noted: "We had a huge challenge ahead of us, but were able to make a major impact, thanks in part to the collaborative effort of the Avaya's core stakeholder team and their internal packaging resources."

Avaya’s team was then able to take these process improvements and continue to realize tangible savings on their own. Chainalytics’ recommendations and processes remain in place generating lasting project and enterprise value year after year. 

“Avaya’s partnership with Chainalytics created processes improvements with lasting, quantifiable, high-value effects for the enterprise,” stated Casler.
"Initial results achieved through the custom packaging optimization techniques developed by Chainalytics directly resulted in annual savings of 320 tons of corrugated, 16.5 tons of packaging foam, 4000 pallets, 19% fewer ocean containers shipped, and 200 tons of CO2 emissions eliminated."

“Avaya now owns sustainable processes and quality packaging specification development tools for our products. Ocean freight mix has since increased from 20 percent to 80 percent allowing us to realize far greater savings than when project was completed,” concluded Casler.

"Our goal with this year's '100' is to put the spotlight on successful and innovative transformation projects that are delivering bottom-line value to small, medium and large enterprises across the different functions that comprise the supply chain," said Barry Hochfelder, Supply & Demand Chain editor. "The projects featured in the '100' article can serve as a roadmap for supply chain executives looking for new opportunities to drive improvement in their own operations."

The magazine received hundreds of applications and chose the top 100 based on the scope of the project, creative application of technologies and services and the business results achieved.

All 100 winning supply chain projects will be featured in the cover story of the June 2014 issue of Supply & Demand Chain Executive to be released in June, as well as online at

About Chainalytics
Chainalytics is a recognized global leader in supply chain consulting, analytics, and market intelligence. Through a unique combination of best practice knowledge, exclusive benchmarking research, and advanced decision sciences tools and techniques, Chainalytics empowers fact-based decision making in the areas of Supply Chain Design, S&OP (Sales & Operations Planning), Logistics Operations, Transportation, Service Supply Chain, and Packaging Optimization. Chainalytics targets enterprises with a high degree of complexity created by their unique combination of scale, variability, and geography. With locations in North America, Europe, Australia, and Asia, Chainalytics serves companies globally in a borderless fashion. To learn more, visit

About Avaya

Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world.

1 comment:

  1. Well done to Chainalytics - a really great achievement! We ( and going to start looking at entering our own awards in the near future, so it's great to see others having success.


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