Wednesday, August 7, 2013

How innovative can the Beverage industry become?

by Fernando Viso

Last month, Anheuser-Busch announced plans to pilot its new Bud Light Vented Can in and around Louisville, KY.  MillerCoors launched its own version, the Punch Top Can for Miller Lite, last year.  Both companies tout that the second tab improves the flow of air in and out of the can, providing a smoother pour and enhanced taste.  I can imagine several compelling reasons for this type of enhancement, but whatever the case, it's interesting to me that Food & Beverage leaders have once again turned to packaging for product innovation.

Whether your average consumer makes a buying decision because they can detect a difference or they just like the coolness factor, packaging innovations continue to be a large driver in consumer goods industry.   I’m excited to see what other great ideas will come up in the near future and where the beverage industry will be in 5 more years.

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