Wednesday, May 19, 2010

What to Look for in a Packaging Consultant

by Bob Fiedler, CPP - Chainalytics
A little over 20 years ago, IoPP, the Institute of Packaging Professionals, established a Consultants Council with a mission of defining standards for professional packaging consultants. The consultants established and published Standards of Ethical Conduct and worked together to establish and promote packaging consulting as a full time profession. Educational materials were developed both for enhancing the practices of members and to promote within the industry the effective use of packaging consultants.
Promotional educational materials were developed by the Council including when and when not to hire a packaging consultant, how and where to find one, how to hire one and what to look for in a packaging consultant.
A list and explanation of what to look for in a packaging consultant included:

1. Experience
2. Strong ethics
3. Complete objectivity
4. Cost
5. Good listener
6. Self-confidence
7. Strong analytical skills
8. Creativity
9. Personality Size
10. Full time attention
11. Ability to transmit knowledge
12. Strong references

After consulting for over 40 years, I believe that what clients are now looking for may be changing or needs to be viewed differently. Many clients are now seeking consultants providing the following qualities:

1. Specialized expertise and experience
2. Program direction and leadership
3. An objective outside viewpoint
4. Being a catalyst for action and change
5. Increase sustainability expertise
6. Scalability to address both specific and systemic issues

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