Thursday, November 19, 2009

CERTIFIED: Frustration Free

by Eric Carlson, CPP - Chainalytics

CERTIFIED: Frustration Free

Amazon has advanced their position in the market from just naming and promoting “Frustration Free Packaging” to creating a program to CERTIFY a package as Frustration Free according to their criteria. The criteria have been mainly driven by consumer feedback. Consumers say they don’t like wire ties or impossible to open clamshells and prefer a minimal amount of packaging for disposal.

Directly from their website:

Our vision is to offer our entire catalog of products in Frustration-Free Packaging. The certification program supports that goal by providing manufacturers an easy process for getting their product packaging certified Frustration-Free Packaging.

Benefits of the Frustration-Free Packaging Program:

· Improved customer experience by offering easy-to-open, recyclable packaging.

· Simple work flow for the items you want to be reviewed for certification.

· will not charge you for the certification evaluation--you just need to ship us the samples you want us to review.

How much thought has been put in by you and your company on the frustration created by your packaging and how does that affect your customers?

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