by Rob Kaszubowski, CPP - Chainalytics
The Scotland based company, Gizmo Packaging, has recently unveiled its latest invention to the public: a bottle cap closure that allows the consumer to inject the liquid in the bottle with active ingredients, flavors, or vitamins. You simply twist the cap, and you can add a variety of flavors to your bottled water.
As our on-the-go lifestyles become increasingly busier, new packaging innovations have helped us maintain that speed. From microwave popcorn to squeezable tube yogurt to single servings of just about anything, each packaging advance shaves seconds (and maybe minutes) off our daily activities to allow us to spend a little more time with friends and family.
I too have jumped on the bandwagon of adding flavor packets to my bottled water, but am I really so busy that I can’t tear open a foil packet and pour the powder into the bottle? Plus, there’s always the chance that my attention deficit disorder kicks in and I twist all the caps at once in an entire case of water just to see the magical flavor injection take place. Also, how much extra would I be willing to pay for those few seconds of excitement?
I’m sure once this gadget makes it to the U.S. I will give it a whirl. Maybe this will be a new craze that catches on like some of the other great packaging innovations, and we’ll never have a reason to drink plain water again!
You can learn more at Gizmo Closures Website.