By Rob Busse, CPP- Chainalytics
Last week Chainalytics attended and presented at the 7th Annual Walmart/Sam’s Club
Sustainable Packaging Expo as well as the SVN meeting. This year there seemed to be more
participation in the Expo than ever with 2,000 people in attendance and 190
total exhibitors.
Tom Blanck presented on the effect of packaging
design on the whole supply chain. He
reiterated a point made by Walmart personnel in the SVN meeting, that
sustainable packaging design should not and does not have to cost more. In fact, most companies are not willing to
pay more for sustainability and the end solution must make good business sense. The message that seemed to resonate with the
crowd was that packaging optimization is a solution which has “wins” throughout
the supply chain affecting not just the the material costs, but the damage,
warehousing, logistics, and labor costs as well. So instead of costly material
substitutions, an incremental packaging change which costs much less to
implement may be the bigger bang for your company’s buck.
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| Always lots of energy at this show! |
Among many
sustainability success stories that were shared was a project by General Mills highlighting
how they have reduced their material consumption and appealed to their end
users’ request to have two smaller size cartons of Cheerios instead of one very
large carton with two separate bags in it.
You can see this package in action at Sam’s Club or learn more about it, click here.
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| New Cheerios Twin Club Pack |
For more information about how Chainalytics’ Packaging Optimization practice can help your company
identify and implement packaging solutions that are planet friendly and will
increase profitability for your company, don’t hesitate to call us at
612-252-1830.
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| Chainalytics Booth |
